THE SUMMIT AT SNOQUALMIE CONTINUES ITS AWARD-WINNING SAFETY WEEK BY FOCUSING ON HELMET HEROES AND CHAIRLIFT SAFETY

Snoqualmie Pass, Wash. January 10, 2007– The Summit at Snoqualmie, in conjunction with the National Ski Areas Association, will be hosting safety week from January 13th through January 19th. This year’s focus will be on chairlift safety awareness and the promotion of helmet usage.

After winning its second award this decade from the National Ski Areas Association for last season’s chairlift safety campaign, The Summit will once again involve all departments of the resort in backing the helmet message while reiterating the importance of good chairlift safety practices.

"As we have a large amount of ski school activity here at The Summit, and many participants are kids, the chairlift safety message is critical and we have seen positive results from our efforts," said Guy Lawrence, marketing director. "It seems like a natural next step for us to focus on helmet usage as we know they significantly decrease head trauma in slower speed accidents."

Calendar of Events

All Areas: 20% discount in all Summit Retail Shops on all GIRO helmets for the week of January 13th through the 19th. All rental shops will be lowering the rental cost of helmets to five dollars on Saturday the 13th and Sunday the 14th. Stickers, buttons and tattoos with helmet safety messages will be distributed to guests. Increased signage displaying the helmet and chairlift safety messages will be displayed. Some of our grooming equipment will also be on display with operators there to answer any questions.

Alpental: Avalanche dog demonstrations Saturday, 1/13/07, in Alpental’s base area. Avalanche transceiver demonstrations Saturday, 1/13/07, at the top of the Armstrong Express chair. Enter for the chance to win a free avalanche awareness course!

Summit West : Avalanche dog demonstrations Saturday, 1/13/07, and Sunday, 1/14/07, in the base area. Washington State Patrol hosts “Winter Safe Driving Tips” 1/13 and 1/14. Summit West Ski Patrol will host a safety carnival booth featuring fun safety activities and games 1/13 and 1/14.

Summit West and Summit Central : Ski Patrol snowmobile and sled displays showing safety equipment and first aid supplies with question and answer sessions 1/13 and 1/14. Chairlift model available for practicing safe loading and unloading procedures with tips and suggestions 1/13 and 1/14. Search and Rescue team on-site to communicate avalanche safety tips and answer questions 1/13 and 1/14.

Safety is a daily imperative at The Summit. While Safety Week shines the spotlight on helmet and chairlift awareness, The Summit also has many measures in place to ensure that guests have a safe and enjoyable mountain experience. For more details, visit http://www.summitatsnoqualmie.com/info/winter/mtn_safety.asp

The Summit at Snoqualmie is a proud partner with the USFS offering equal opportunity recreation.

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Contact:

Holly Lippert, communications manager

(425) 434-6750

hlippert.sl@boothcreek.com